According to a survey conducted by California based company Talend, 70% of companies surveyed couldn’t fulfill data access and portability requests within the GDPR-specified one-month time limit.
The research was based on personal data requests made to 103 companies based or operating in Europe across industries including retail, media, technology, public sector, finance, and travel. Conducted between June 1 and September 3, 2018, Talend assessed responses to GDPR Article 15 (“Right of access by the data subject”) and Article 20 (“Right to data portability”) requests, monitoring areas including GDPR references in privacy policies, and the speed and completeness of responses.
“451 Research has found that while many organizations understand the importance of GDPR, many are still not taking their data seriously in terms of the technologies and processes they have in place. As a result, many businesses are falling short of their GDPR obligations. They can lack the proper methods for storing, organizing or retrieving data in line with the regulation’s requirements” – said Penny Jones, Research Director at 451 Research.
The major findings of the research included:
GDPR compliance was higher outside of Europe
Just 35% of Europe-based companies polled provided data. This includes companies headquartered in the UK, France, Germany, Spain, Sweden, and Italy. However, at 50%, the compliance rate was slightly higher for non-European companies, suggesting that businesses outside of Europe are taking a slightly more proactive approach to GDPR.
Significantly different response times between industries
The vast majority (65%) of GDPR compliant companies took more than ten days to respond and the overall average response time was 21 days. For some, however, the response was much quicker. Of those who responded within the time limit (22% of companies) – primarily streaming services, mobile banking, and technology businesses – replied within just one day, suggesting that digital service companies are more agile when it comes to GDPR compliance.
Retail firms have the lowest response rate
A worrying 76% of retail companies polled failed to respond, while the best performing industry, Financial Services, still only managed a 50% success rate. When drilling down in the results, the research suggests that businesses that started out offline, and those that are hindered by legacy systems, may find GDPR compliance more challenging.
The biggest takeaway from Talend’s research is that to be 100% ready for handling vast amounts of Subject Requests, your company needs to have an established process for request management, preferably supported by software. Revealu Business can help your company stay on top of all current and future requests, by logging and managing all requests automatically through the Customer Portal and the Company Dashboard. Try it out now for free!